David Lewis was fortunate to discover Leadspace shortly after he founded DemandGen in 2007 when their Founder Amnon Mishor was…
More Than Just a Form: 3 Tips to Realizing the Value of Progressive Profiling
When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried…
DemandGen Radio: How to Implement a Lead Scoring System
In this episode on lead scoring, David Lewis teaches you another of five principles of successful lead management. He explains…
Consuming Too Much MarTech? 3 Steps to a Successful Stack
Almost three years ago, Gartner predicted that 2017 would be the year that the CMO’s technology investment would surpass that…
DemandGen Radio: How To Implement a Demand Funnel
In this episode, David Lewis takes you on a deep dive into why you should define and operationalize a Demand…
6 Steps for an Airtight Email Quality Assurance Process
As email marketers, we schedule thousands of emails every month. One of our clients, for example, has 96 million contacts…
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