DemandGen Radio: How To Implement a Demand Funnel

In this episode, David Lewis takes you on a deep dive into why you should define and operationalize a Demand Funnel and what it takes to do so.

You’ll learn:

• How a Demand Funnel serves as a language to align sales and marketing and serves as a framework for lead management
• What it takes to implement a Demand Funnel in our marketing automation and CRM system
• The role lead scoring plays in changing statuses between inquiries and marketing qualified leads
• The six stages of a traditional Demand Funnel and their definitions
• The importance of defining “out of funnel” stages like recycled and disqualified
• What you should include in your blueprints for implementing a Demand Funnel
• How a Demand Funnel helps marketing measure demand volume, velocity, and pipeline predictability

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Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: The 5 Principles of Successful Lead Management