Most of us are familiar with how simple it is to schedule a reservation for our favorite restaurant on OpenTable,…
How to Assign Final Grades to Leads and Create Dynamic Lists in Pardot
If you’ve been following our 3-part blog post series, you are building the knowledge you need to set up Pardot…
How to Set Up Automation Rules for Determining Profile Fit in Pardot
If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success….
Marketing Automation Platforms Require Regular Maintenance to Perform at Their Best
Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes…
Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is Right for You?
August 2021: This article has been updated with features and functionality made available after the original publish date of November…
Is It Time to Clean Up Your Marketing Automation Platform — or Move to a New One?
Marketers are sending out more digital communications than ever. That means they’re asking more of their MA platforms than ever…
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