Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile…
How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets…
How to Set Up Automation Rules for Determining Profile Fit in Pardot
If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success….
Marketing Automation Platforms Require Regular Maintenance to Perform at Their Best
Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes…
Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is Right for You?
August 2021: This article has been updated with features and functionality made available after the original publish date of November…
The Best Defense Is a Good Offense: Head Duplicates Off at the Pass so They Never Enter Your Systems in the First Place
Duplicate records within your Marketing Automation platform or CRM (and almost always both) is one of the biggest headaches that…
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