Your VP just asked you to create a monthly report and dashboard that includes this key business metric: Customer Lifetime…
Keep Them Coming Back for More: How to Create a Customer Scoring Program
Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your…
Get, Keep, Grow: The Strategic Value of Customer Scoring for Demand Generation
As marketers, we understand the importance of being customer-centric in our demand generation efforts. Keeping your ideal customer at the…
How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets…
Is Your Perfect Lead Scoring Model Not Cutting It? Avoid These 4 Common Pitfalls That May Be Sabotaging Your Efforts
When paired with a Marketing Automation platform and CRM, a healthy lead scoring model is a thing of true beauty….
DemandGen Radio: Prioritizing Leads with Lead Scoring
ConnectWise generates an incredible 20,000 inbound leads every month. As Sr. Marketing Systems Analyst, Rick Collins and his team are…