ConnectWise generates an incredible 20,000 inbound leads every month. As Sr. Marketing Systems Analyst, Rick Collins and his team are responsible for implementing and maintaining the lead scoring processes that prioritize those leads and improve the overall efficiency of their sales team. Listen as Rick and David share how and why to implement lead scoring and highlight which criteria should be in your lead scoring model. Rick also shares how he is bridging the gap between IT and marketing at ConnectWise and talks about his latest priorities aimed at enhancing and enriching data.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Alternative Ways to Combat CRM Adoption