At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been…
DemandGen Radio: MarTech + SalesTech = RevTech
There’s another technology universe just behind the MarTech universe. It’s called SalesTech. The person who knows it best is Nancy…
The CMO’s MarTech Wish List for 2018
One of the best parts of my job is that I get to meet with a lot of high-level marketers,…
How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though….
DemandGen Radio: Reinventing the Use of Webinars for Demand Generation
Daniel Waas, Director of Marketing for GoToWebinar at LogMeIn, probably knows more about how to use webinars for lead generation…
MarTech in 2018: Five Way-Too-Early Predictions
I have been blogging on my employers’ platforms since 2005. I’ve always wanted to do a predictions list, but was…