Great Account Based Marketing requires great technology. Today’s savvy marketers need sophisticated marketing solutions for efficiency and scale as well…
A Growing MarTech Landscape Provides Unparalleled Opportunity for Marketers
The MarTech landscape has grown tremendously over recent years. With so many solutions and tools to choose from, marketers now…
The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox
Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard…
Change Management and MarTech: It’s too Late to Start Once You’re Done Building
At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been…
DemandGen Radio: MarTech + SalesTech = RevTech
There’s another technology universe just behind the MarTech universe. It’s called SalesTech. The person who knows it best is Nancy…
The CMO’s MarTech Wish List for 2018
One of the best parts of my job is that I get to meet with a lot of high-level marketers,…