The MarTech landscape has grown tremendously over recent years. With so many solutions and tools to choose from, marketers now…
The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox
Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard…
Change Management and MarTech: It’s too Late to Start Once You’re Done Building
At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been…
DemandGen Radio: MarTech + SalesTech = RevTech
There’s another technology universe just behind the MarTech universe. It’s called SalesTech. The person who knows it best is Nancy…
The CMO’s MarTech Wish List for 2018
One of the best parts of my job is that I get to meet with a lot of high-level marketers,…
How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though….