DemandGen

Marketing Automation and Lead Management Experts

David Lewis

David Lewis

Founder & CEO

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

Greg Carver

Greg Carver

COO

As Chief Operating Officer, Greg brings nearly thirty years of operations experience in the high tech and enterprise software industry. As a strategic operator, Greg has consistently proven success as a turn-around executive, change agent and catalyst in taking technology companies to the next level. He is a hands-on customer champion with a passion to build a culture of exceptional client relationships and experiences. As an innovative mentor and determined leader, Greg’s devotion to hard work and team building translates to company success.

Tiffanie Lewis

Tiffanie Lewis

Chief Marketing Officer

As Chief Marketing Officer, Tiffanie is responsible for demand generation and customer loyalty programs for DemandGen. Her primary goal is to ensure “we practice what we preach” by executing highly effective demand generation programs to educate and support DemandGen’s customer base. Tiffanie’s extensive experience in marketing operations, digital marketing, campaign development, project management, event planning and customer engagement proves essential in her demand generation efforts showcasing various marketing cloud technologies.

Rob Bonham

Rob Bonham

Vice President, Sales

As Vice President of Sales, Rob owns the development, strategy, vision and performance of our world-class sales organization. He brings to DemandGen more than 25 years of sales leadership experience in the high-tech and enterprise software industry, having helped large and small organizations alike realize continuous year-over-year growth. Rob is leading DemandGen’s business development efforts in current markets, as well as spearheading the company’s expansion into global markets. He acts as a coach and mentor for team members, helping to craft critical plans and processes for executing on our sales growth strategy.

Anita Covelli

Anita Covelli

Vice President, Alliances

Anita brings to DemandGen more than 20 years of experience in B2B software and services, including leadership roles in partnerships, product and marketing. As Director of Alliances, she leads DemandGen’s efforts to develop meaningful strategic partnerships with industry leaders across the digital marketing ecosystem. Her focus is on driving growth by working with MarTech partners and our sales team to generate business through co-marketing programs and bring innovative services offerings to DemandGen’s clients.

Tom Svec

Tom Svec

Vice President, Technology Services

Since 2000, Tom’s experience in Marketing Operations, Campaign Management, Data & Analytics, Sales & Marketing Alignment and Lead Management Tactics allow him to bring the perspectives of both Marketing & Sales to the table to ensure alignment of objectives, process and technology.  As Vice President, Technology Services, Tom and his team develop world-class technology solutions across a complex and diverse MarTech ecosystem.  Tom is certified as an Eloqua Master and an Eloqua Revenue Lifecycle Master, and is a Marketo Certified Technical Consultant.

Christina Yozallinas

Christina Yozallinas

Vice President, Business Operations

As Vice President, Business Operations, Christina brings 15+ years of success in digital and strategic marketing, account and project management, as well as expertise in organization change and process development. Christina helps ensure our team’s operational effectiveness and utilization by establishing operating procedures, streamlining processes, monitoring performance dashboards, and managing our internal systems used by the client services team for project management, collaboration, and learning.  She defines and implements our onboarding procedures for new team members and helps ensure smooth facilitation of resource management by aligning client needs with internal resources.

"Making our Clients Heroes" has been the mission for over 13 years. Our focus is providing actionable strategy with hands-on technical services to deliver high-performance demand generation. Whether it's marketing automation, CRM, or the myriad of related systems needed for digital transformation, you can rely on us to apply the methods and technologies to drive revenue.

Susan Tricca

Susan Tricca

Finance Manager

As Finance Manager, I have a passion for numbers and meeting the bottom line. I am responsible for maintaining general accounting practices and policies, developing and monitoring internal accounting controls, and managing day-to-day accounting operations along with general ledger preparation, financial reporting, year-end audit coordination and the support of budget and forecast activities. I work closely with our sales and professional services team on client bookings, invoicing and collection to ensure we are compliant and align to our corporate revenue targets.

Melissa Monroe

Melissa Monroe

Director of People Operations

As Director of People Operations for DemandGen, Melissa brings more than 15 years with cross–industry people operations management experience and shaping performance driven cultures in a variety of capacities and creative environments. Her core passion is developing innovative programs that build the necessary infrastructure to attract, hire and on-board key talent, and ensure the active cultivation of our values-based culture to develop, nurture and retain our talented team-members.

Ryan Johnson

Ryan Johnson

Director of Consulting Services

Over the past 9 years, Ryan has helped clients large and small and across a large variety of industries to design and optimize strategies and processes for their revenue growth objectives. As the Director of Consulting Services, Ryan leads the DemandGen team responsible for providing the business and strategic to drive client objectives and success. He and his team are focused on the entire range of strategy for all of DemandGen’s services and work closely with the Technology Services team to design comprehensive solutions for our clients.

Shauna Wager

Shauna Wager

Director of Client Success

As Director of Client Success, Shauna leads our client engagement team in practices that focus on delivering an exceptional client experience by ensuring her team is equipped with the processes, skills, and tools to solve problems, encourage innovation, and lead our clients to exceed their goals and objectives. Shauna brings more than 20 years of experience leading teams and clients to success, in both large and small organizations, across both B2B and B2C industries. Shauna’s investment in client success has been centered on working collaboratively with teams to deliver strategic marketing and sales solutions incorporating process, technology, education, and change management best practices that help guide organizations through digital transformation.