DemandGen

Marketing Automation and Lead Management Experts

David Lewis

David Lewis

Founder & CEO

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

Greg Carver

Greg Carver

COO

As Chief Operating Officer, Greg brings nearly thirty years of operations experience in the high tech and enterprise software industry. As a strategic operator, Greg has consistently proven success as a turn-around executive, change agent and catalyst in taking technology companies to the next level. He is a hands-on customer champion with a passion to build a culture of exceptional client relationships and experiences. As an innovative mentor and determined leader, Greg’s devotion to hard work and team building translates to company success.

Tiffanie Lewis

Tiffanie Lewis

Director of Marketing

As Director of Marketing, Tiffanie is responsible for demand generation and customer loyalty programs for DemandGen. Her primary goal is to ensure “we practice what we preach” by executing highly effective demand generation programs to educate and support DemandGen’s customer base. Tiffanie’s extensive experience in marketing operations, digital marketing, campaign development, project management, event planning and customer engagement proves essential in her demand generation efforts showcasing various marketing cloud technologies.

Rob Bonham

Rob Bonham

Vice President, Sales

As Vice President of Sales, Rob owns the development, strategy, vision and performance of our world-class sales organization. He brings to DemandGen more than 25 years of sales leadership experience in the high-tech and enterprise software industry, having helped large and small organizations alike realize continuous year-over-year growth. Rob is leading DemandGen’s business development efforts in current markets, as well as spearheading the company’s expansion into global markets. He acts as a coach and mentor for team members, helping to craft critical plans and processes for executing on our sales growth strategy.

John Bokelmann

John Bokelmann

Director, Managed Services

As Director of Managed Services, John is responsible for building and leading an ever growing team of campaign managers and specialists who work with our clients on marketing campaign development, production, deployment, and reporting. John provides the strategic leadership to the team, helps develop new managed services offerings, and leads the development and implementation of optimized campaign workflow processes to ensure success in our client engagements.

Anita Covelli

Anita Covelli

Director, Alliances

Anita brings to DemandGen more than 20 years of experience in B2B software and services, including leadership roles in partnerships, product and marketing. As Director of Alliances, she leads DemandGen’s efforts to develop meaningful strategic partnerships with industry leaders across the digital marketing ecosystem. Her focus is on driving growth by working with MarTech partners and our sales team to generate business through co-marketing programs and bring innovative services offerings to DemandGen’s clients.

Eric Chebi

Eric Chebi

Director, Customer Success

Eric brings more than 15 years of customer success experience and an intense passion for ensuring the ongoing success of every DemandGen client. He is skilled at creating and executing highly effective customer advocacy campaigns with a primary focus of customer achievement and marketing success. In his role, Eric is helping DemandGen clients scale proven methodologies to maximize the impact of and return on their marketing technology investments. His focus in on establishing a consultative, trusted advisor relationship to ensure the ongoing success of all DemandGen’s clients.

Tom Svec

Tom Svec

Director, Marketing Technology Services

As Director of Technology Services, Tom and his team develop world-class marketing technology solutions—lead scoring and nurturing programs, analytical systems and processes, and more. With his 10+ years of experience in marketing operations, analytics, campaign programming, sales and marketing alignment, demand generation and lead management tactics, Tom is able to bring the perspectives of both the marketing and sales team to the table to ensure alignment of processes and systems. Tom is certified as an Eloqua Master and an Eloqua Revenue Lifecycle Master, and is a Marketo Certified Technical Consultant.

Our vision was to create a new breed of marketing automation consultants: one that provides both the strategic and technical guidance, as well as marketing automation services to get the work done for our clients. We love being a true extension of our client’s teams and feel honored to work with so many talented people.

Christina Yozallinas

Christina Yozallinas

Director, Service Operations

As Director of Services Operations, Christina brings 13+ years of success in digital and strategic marketing, account and project management, as well as expertise in organization change and process development. Christina helps ensure our team’s operational effectiveness and utilization by establishing operating procedures, streamlining processes, monitoring performance dashboards, and managing our internal systems used by the client services team for project management, collaboration, and learning.  She defines and implements our onboarding procedures for new team members and helps ensure smooth facilitation of resource management by aligning client needs with internal resources.

Theresa Gaughan

Theresa Gaughan

Director, Human Resources

Theresa manages the overall strategic direction of human resources—ensuring that DemandGen supports its exceptional team with an exceptional workplace. Her extensive experience in talent management, compensation and benefits, personnel practices, communication and training, and project management enable her to integrate the HR function with DemandGen’s business strategy and growth plan. She holds degrees in design and psychology, as well as a Professional in Human Resources (PHR) certification from UC Berkeley.