Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables?…
DemandGen Radio: How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience
The team at ScienceLogic was six weeks away from hosting their annual user conference, one of their biggest sales and…
Sandboxes Aren’t Just for Playing Around: The Pros and Cons of Marketo & SFDC Sandbox Environments
Many of you are familiar with the Sandbox — a software concept where a replica instance of a production system,…
DemandGen Radio: Why Demandbase Acquired Engagio
On this episode, David interviews Jon Miller, Founder and CEO of Engagio, along with Gabe Rogul, CEO of Demandbase, to…
DemandGen Radio: Top 3 Skills Needed to Succeed in an Operations Role
Sales and marketing operations are overlapping more and more these days and these two functions are now uniting to become…
Data Governance Is a Bigger Priority Than Ever Before: A 3-Step Primer on Master Data Management
Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much…