Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality…
DemandGen Radio: Leveraging Feedback to Build Strong Relationships
As a leader, it’s important to build strong professional relationships and have a team that is willing to go into…
New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce Integration App
Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed…
MarTech Mishaps: What Happens When You Buy First, Ask Questions Later
If you’ve ever been part of a MarTech software implementation that went sideways, or that didn’t see the results your…
DemandGen Radio: Embracing Change and Digital Transformation
Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By…
Happy Holidays from DemandGen
As the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped…