Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel…
DemandGen Radio: A Mini-Series on Women in Revenue
Shari Johnston, Tracy Eiler, and Julia Stead join the podcast to talk about Women in Revenue, an organization aimed at…
6 Ways to Take Advantage of Intent Data in Marketing and Sales
“Human behavior flows from three main sources: desire, emotion, and knowledge.” Greek philosopher Plato is our oldest (albeit unintentional) B2B…
DemandGen Radio: Why SDRs Should Report to Marketing
Kyle Lacy is the VP of Marketing at Lessonly and is also responsible for managing a team of sales development…
One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate with Clients
Just as no two people are alike, no two clients are alike. Even when two companies are structured similarly, sell…
Look, New MarTech! 3 Steps to Avoid the Perils of Shiny Object Syndrome
Who doesn’t love a great Marketing conference? The energy, the excitement, the vast experience of admired leaders imparted to hungry…