When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried…
DemandGen Radio: How to Implement a Lead Scoring System
In this episode on lead scoring, David Lewis teaches you another of five principles of successful lead management. He explains…
Consuming Too Much MarTech? 3 Steps to a Successful Stack
Almost three years ago, Gartner predicted that 2017 would be the year that the CMO’s technology investment would surpass that…
DemandGen Radio: How To Implement a Demand Funnel
In this episode, David Lewis takes you on a deep dive into why you should define and operationalize a Demand…
6 Steps for an Airtight Email Quality Assurance Process
As email marketers, we schedule thousands of emails every month. One of our clients, for example, has 96 million contacts…
Are You on Top of Your Top of Funnel? 5 Considerations for Successful Top of Funnel Marketing
I read a statistic awhile ago that said companies spend, on average, over 50% of their marketing budgets on Top…
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