As a longtime Marketo user — 12 years and counting — I have had my share of if only and…
Preplanning for Marketo Templates: 5 Things to Think About Other Than Design
People often assume it’s just as easy to create and edit email and landing page templates as it is an…
Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel…
DemandGen Radio: How Marketo Does Demand Generation
Have you ever wondered what marketing might look like inside one of the world’s leading marketing technology companies? If so,…
How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being an Award-Winning Partner
After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at…
DemandGen Radio: The Vision Behind Adobe’s Acquisition of Marketo
Adobe’s recent acquisition of Marketo means that exciting things are taking place in the world of marketing. Jay Dettling, Vice…