Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as…
DemandGen Radio: My first year as CEO of Marketo — an Interview with Steve Lucas
Steve returns to DemandGen Radio a year later to provide a recap of 2017 and what’s in store for 2018….
The Business Impact of Duplication in Marketo: 7 Marketing Activities that Suffer
According to recent Marketing Sherpa research, B2B data decays at a rate of 2.1% per month—an annualized rate of 22.5%….
DemandGen Radio: Now the ‘M’ in “ABM” stands for Marketo
When Marketing Automation systems originally came on the scene, they were architected to be essentially a database of individual records comprising…
An Unexpected Acquisition Bodes Well for DemandGen Customers
On May 31, Marketo announced it was acquired—by an unexpected suitor. Turns out software giants Microsoft and SAP weren’t the…
How CenturyLink Increased MQL’s with Successful Marketo Migration
Situation CenturyLink needed to complete a successful migration of its marketing automation platform to improve efficiency and cut the costs…