According to recent Marketing Sherpa research, B2B data decays at a rate of 2.1% per month—an annualized rate of 22.5%….
DemandGen Radio: Now the ‘M’ in “ABM” stands for Marketo
When Marketing Automation systems originally came on the scene, they were architected to be essentially a database of individual records comprising…
An Unexpected Acquisition Bodes Well for DemandGen Customers
On May 31, Marketo announced it was acquired—by an unexpected suitor. Turns out software giants Microsoft and SAP weren’t the…
How CenturyLink Increased MQL’s with Successful Marketo Migration
Situation CenturyLink needed to complete a successful migration of its marketing automation platform to improve efficiency and cut the costs…
How to Unlock the Power in Your Marketo Programs
In many organizations, just getting started with Marketo programs tend to be more technical than strategic. Marketo becomes the workhorse…
Guidelines To Working With Marketo At An Enterprise Scale
Databases with millions of records and thousands of active programs and trigger campaigns can put a huge stress on a…