Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel…
DemandGen Radio: How Marketo Does Demand Generation
Have you ever wondered what marketing might look like inside one of the world’s leading marketing technology companies? If so,…
How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being an Award-Winning Partner
After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at…
DemandGen Radio: The Vision Behind Adobe’s Acquisition of Marketo
Adobe’s recent acquisition of Marketo means that exciting things are taking place in the world of marketing. Jay Dettling, Vice…
3 Tips for Streamlining Your Marketo 2.0 Email Templates
I love Marketo Email Editor 2.0. The editor lets you easily drag and drop different sections into the email builder,…
Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to Marketo
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as…