Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables?…
Sandboxes Aren’t Just for Playing Around: The Pros and Cons of Marketo & SFDC Sandbox Environments
Many of you are familiar with the Sandbox — a software concept where a replica instance of a production system,…
Is Your Data Codependent? Clean Up Your Marketo Database by Identifying and Removing Dependencies en Masse
Is your Marketo platform drowning in unnecessary fields and assets? Have you tried to delete, hide, or archive the ones…
DemandGen Radio: The Power of Marketing in Driving Revenue
Far too often Marketing’s efforts are not directly associated with driving revenue. Worse yet, when the economy slides, Marketing budgets…
DemandGen Radio: From Barista to Badass Marketo Champion ft. Chelsea Kiko
Chelsea Kiko has quickly transformed her career from being a barista at Starbucks to now a Marketo Champion. Tune into…
Look to the Sky: 5 Marketo Sky Features to Get Excited About
As a longtime Marketo user — 12 years and counting — I have had my share of if only and…