First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path…
Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that…
Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code
If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do…
So Long, Leads: How (and Why) to Move to a Contacts-Only World in Salesforce
Leads or Contacts. Leads and Contacts. WHY are there two objects in CRM for people? If you manage a CRM…
Reengage Inactive Leads in 3 Steps
Are you familiar with the saying, like throwing money out the window? Well, when you cast off leads that haven’t…
The 3 Most Common Mistakes Marketers Make with Lead Acquisition
Like any good marketer, I’m sure your team is tasked with bringing new leads into the sales pipeline. What this…
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