Data Management Services include data optimization activities such as matching and deduplication resulting in precise master targets, normalization to improve scoring accuracy, validation based on custom logic, enrichment of existing data and discovering new contacts, and creating a subscription center that enables prospects and customers to self-manage opt-in preferences.
Gain insight into the state of your data and recommendations for addressing key issues with a DemandGen Data Audit, a critical asset in measuring the impact of your data hygiene initiatives.
DemandGen’s deduplication services identify and remove duplicate records in your marketing automation and CRM platforms using sophisticated merge logic tailored to your specific business requirements.
Our data normalization service runs continually in the background to ensure all your data is clean, complete and meaningful to your business, so that every action taken against it is worthwhile.
Data MD Managed Service
Leave your ongoing data management to the DemandGen experts. DataMD services apply a proactive, preventative approach to ensure that you have the right data at the right time to fuel key marketing initiatives.
As RingLead’s preferred services partner, DemandGen experts can implement and optimize the RingLead DMS platform to help you transform stale, incomplete data into actionable sales and marketing intelligence.
As a premier LeanData partner, DemandGen will implement and optimize the LeanData Revenue Ops platform to help you align marketing and sales with accurate lead-to-account matching and routing plus trustworthy attribution.
Make sure your campaigns are relevant to your targeted personas. DemandGen consultants can help you properly segment your database, improve campaign engagement and drive funnel acceleration.
Privacy & Compliance
Ensure that your subscriber and customer privacy and preferences are honored with DemandGen’s expertise in aligning to the requirements of privacy directives such as GDPR and CPPA.
Through partnerships with leading data vendors such as RingLead, DemandGen does the heavy lifting, helping you fill in the missing blanks to ensure your data enrichment goes smoothly.