Data Management Services include data optimization activities, such as normalizing various data values to improve scoring accuracy, validating list upload files based on custom logic, and creating a subscription center that enables prospects and clients to self-select opt-in subscriptions.
Our data normalization service runs continually in the background to ensure all your data is clean, complete and meaningful to your business, so that every action taken against it is worthwhile.
Through partnerships with leading data vendors such as Leadspace and ReachForce, DemandGen does the heavy lifting, helping you fill in the missing blanks to ensure your data enrichment goes smoothly.
Make sure your campaigns are relevant to prospects. DemandGen consultants can help you properly segment your prospect database, improve campaign engagement and funnel acceleration.
De-duplication service identifies and removes duplicate records in your Marketo instance using complex merge logic, tailored to your specific business requirements.