LeanData’s State of Lead Management survey revealed that over 25% of marketing-generated leads are assigned to the wrong account owner. Rely on DemandGen’s LeanData Services to help you match, route and attribute all your leads, with accuracy and efficiency.
Automated and reliable lead-to-account matching and lead routing is a cornerstone to effective lead management. If one out of every four leads your team generates falls through the cracks because of ineffective routing and matching processes, you’re leaving money on the table — and missing golden opportunities to demonstrate marketing’s ability to generate leads and pipeline.
Attribution issues compound the problem, making it difficult to optimize campaigns and touchpoints, and prove your demand generation efforts work. You need accurate attribution data your team — as well as sales and upper management — can trust.
DemandGen’s LeanData Services help you get up and running quickly with the LeanData Revenue Ops platform, so you can match leads to right accounts, get them to the right reps for follow-up and show how your demand generation campaigns are driving revenue.
Our experts go far beyond simply standing up the platform and “handing over the keys.” They provide comprehensive technical guidance and strategic best practices designed to help you capitalize on the full power of the LeanData Revenue Ops platform and get maximum ROI from your investment. DemandGen’s LeanData Services include:
- Discovery and review of relevant business rules, processes, dashboards, and reports
- Documentation of LeanData configuration requirements
- Configuration and testing of LeanData Matching, Routing, and Attribution in Salesforce
- Training of your organization’s LeanData administrator
Trust DemandGen’s LeanData experts to help you get the most value from your investment in the LeanData Revenue Ops platform.