Lead Management & ABM
Clients in need of better lead generation and management will benefit from lead management framework optimization, training and enablement. We can hold Demand Funnel workshops, review lead routing practices, make recommendations and devise a suitable scoring model tailored to their business needs.
ABM is a powerful, strategic approach to converting new business. Our consultants will help you develop and implement an effective ABM strategy to augment traditional marketing strategies with targeted account outreach.
DemandGen experts can help you design your demand funnel, define lead stages and develop taxonomy and roles. Our award-winning methodology is used by top sales and marketing organizations worldwide.
DemandGen takes the guesswork out of lead scoring. We demystify the process by providing best practices for improving sales efficiency and alignment with marketing.
Our consultants work with you to develop the framework for nurturing prospects through the funnel. We can also help you design and execute your nurture campaigns.
Give prospects and customers an easy way to control what messages and content they receive from you. We’ll help you tailor distribution lists to distinct buyer personas for maximum impact.
Forms & Progressive Profiling
We provide best practices for creating forms that collect essential information about your leads, and progressive profiling practices to augment your data, so you can best target specific buyer personas.
Matching & Routing
Accurate lead-to-account matching and lead routing are cornerstones to effective lead management and account-based marketing. If one out of every four leads your team generates falls through the cracks because of ineffective routing and matching processes, you’re leaving money on the table.