It’s All About Data – Make Sure Yours is Clean and Complete
Data is the foundation that drives the effectiveness of all of your marketing efforts. To get the most from your data, you need strong data management and effective segmentation strategies.
Working with hundreds of clients over the past 10 years, DemandGen consultants can provide best practices for creating forms that collect the essential information you need about your leads, and implementing progressive profiling practices to augment your data, so you can build targeted campaigns customized to specific buyer personas.
Forms and Progressive Profiling are two primary ways to collect and build on your data. Once you have the data, centralized management is essential. As part of the Forms and Progressive Profiling Service, DemandGen can implement:
- Form creation and optimization
- Automated data normalization within your marketing system
- Plain text inference and categorization
- Data augmentation using third-party list services
- Centralized repository for filters and segmentations
- Progressive profiling to collect supplemental data throughout multi-touch nurtures
- Ongoing centralized data management.
Contact us to learn more about our Forms and Progressive Profiling service.