Reduce Opt-Outs while Building Relationships with Qualified Leads
Building your blog subscription and email lists is one of the best ways to gather information about qualified leads—people who are interested in the content and services or products you offer. And ensuring they opt-in is crucial—spamming customers and prospects with unwanted emails is never a good thing.
DemandGen’s Subscription Center service was created to help you build an effective Subscription Center, to give your prospects and customers an easy way to control what messages and content they receive from you.
This service helps you tailor distribution lists to meet the content and email preferences of distinct buyer personas, so you can target your communications for maximum effectiveness. It also eliminates the risk of annoying recipients, while helping you build relationships with highly qualified leads.
DemandGen’s Subscription Center service includes the following:
- Best practices and guidance for categorizing content and email distribution lists to best suit your target audience(s).
- Expert design of the Subscription Center web page, including descriptions for each distribution list to help visitors decide whether or not to subscribe.
- Page scripting of the preference center, including the ability to prepopulate existing subscriptions to simplify selection for the user.
- Dynamic content and form validation to meet increasingly strict privacy regulations in North America and overseas.
A high-quality, customized subscription center will help you build your lists effectively without the risk of spamming prospects and customers, while helping you capture valuable information about highly qualified leads. Download our Subscription Center Services datasheet to learn more.