Consulting & Best Practices
Our hands-on Consulting approach delivers thought leadership, training and guidance on improving marketing operations, demand generation and lead management. We work to streamline new and existing solutions, recommend best practices, and optimize clients’ overall lead management strategy.
Our experts work with you to develop a strategic roadmap for ongoing implementation of your martech strategy. Engagements include onsite sessions, recommendations and a documented roadmap.
DemandGen's skilled consultants will review your MarTech stack’s performance metrics, identify areas of under-utilization and provide a gap analysis, so you know what you have and what to implement next.
Lead Management Framework
DemandGen consultants can help you develop and implement content strategy and a solution architecture for an efficient lead management process that targets defined audiences in your MA system.
Strategy & Training
Our educational workshops help ramp up your team on marketing technology and automation systems and processes, and provide thought leadership around nurture campaign and nurture planning methodology.