A Successful Demand Factory Begins with a Strong Foundation

The success of your organization depends on your ability to move leads efficiently through the demand funnel. However, if you don’t have a common language and shared understanding about stages in the buyer’s journey, who is responsible for each stage, and the taxonomy used to describe different stages, confusion is inevitable.

A solid Lead Management Framework is the fundamental starting point for an efficient, productive Demand Factory, and an essential tool for achieving success with your Marketing Automation and CRM systems. All activities associated with moving buyers through the funnel — lead nurturing, lead scoring, segmentation, metrics and more — begin with a rock-solid Lead Generation Framework.

Create a Lead Management Process that’s Right for Your Business

DemandGen consultants will work with your team to build a Lead Management Framework for your Demand Factory, ensuring alignment among key Sales and Marketing stakeholders around funnel stages, lead management processes and terminology.

DemandGen’s Lead Management Framework service includes three key phases:

1. Discovery: We’ll work with key stakeholders from your Sales and Marketing teams to discuss requirements, objectives and goals for your framework.
2. Workshop: Our consultants and, if needed, solution architects will hold a workshop customized to your team’s specific needs. Workshops can be conducted on-site or remotely. During this session, we’ll develop a taxonomy document to encourage alignment around the various stages of the buyer’s journey, along with common terminology used to describe those stages, and clear definitions of roles and responsibility associated with each stage.
3. Implementation plan: We’ll work with you to develop a customized plan for building out your Lead Management Framework within your CRM and Marketing Automation systems.