Take the Guesswork Out of Prioritizing Leads
Lead scoring is at the root of many core marketing and sales activities functions. No matter how many leads marketing qualifies, sales won’t know how to proceed without an effective scoring model.
DemandGen takes the guesswork out lead scoring. We demystify the process by providing best practices for improving Sales efficiency and alignment with Marketing.
The service begins with helping you prepare for lead scoring. DemandGen lead scoring experts will:
- Work with you to establish a Marketing and Sales Lead Scoring Taskforce
- Optimize your data capture process with clean, user-friendly forms
- Improve lead scoring effectiveness with data appending and data normalization
- Perform a thorough content inventory of available assets for website and lead nurtures
- Help you decide whether to leverage predictive analytics into your lead scoring strategy
Next, our Lead Scoring experts will help you establish an effective, repeatable system that identifies the funnel stage at which a lead should be passed to sales, and associates funnel stages with nurture campaigns.
Our experienced system architects and CRM engineers will build and test the Lead Scoring system and deploy the new system as a pilot. We’ll train your Sales team on the system prior to launch and provide ongoing maintenance, refining and updating your system as needed, based on feedback and qualitative analysis.