Every Successful Marketing Initiative Starts with Good Data
Poor data quality interrupts execution of your marketing initiatives at every step of the journey, from segmentation to scoring to routing and reporting. With today’s growing, integrated martech and salestech stacks and the frequent changes in business strategies and organizations, there is no “set it and forget it” for data. On average 25-30 percent of your stored data will decay over the next 12 months. Tackling data quality issues only when they become painful enough is not an effective strategy for developing a high-functioning Demand Factory.
Preventing bad data from entering and proliferating through your stack requires a proactive approach to identifying and addressing data gaps. DemandGen’s DataMD managed data service offers a complete, white-glove approach to data governance by combining sophisticated technology and subject matter expertise. With no need to hire, train, or staff in-house resources, you get immediate speed to value – and with DataMD data governance is embedded into your marketing and sales processes.
DataMD protects your martech investment with data quality capabilities implemented in batch, automated processing, and real-time tasks in both your marketing automation and CRM platforms.
- Normalize and standardize existing data to match acceptable values and formats.
- Match and merge or remove duplicate and inactive records.
- Prevent bad data or duplicate records on intake, whether through syncs, form submissions or list uploads.
- Enrich existing or incoming records and discover new records matching your ideal customer profiles.
Quality data improves results and builds trust, enabling you to confidently make data-driven decisions and plans. Based on your objectives and needs, DemandGen’s strategic consultants and certified data analysts will guide and execute an outcome-based data strategy to ensure you have the right data at the right time, every time.
What’s the first step? Get a handle on the current health of your database and prioritize data quality initiatives with a DemandGen Data Audit.