The Demand Center
The Demand Center dives into the three key disciplines for driving revenue output: Demand Creation, Demand Management, and Demand Expansion. To maximize revenue, you must maximize all three. Create ownership and accountability in these three areas and you’ll have greater success. Even if you don’t reorganize, be sure your goals, initiatives, and focus encompass these three disciplines.
- Demand Creation: Build and establish a strong relationship with your next prospective customer by providing relevant content and adding value.
- Demand Management: Focus on how to continue to expand the relationship with would-be buyers through processes such as Lead Scoring, Nurturing, and Routing. These processes ensure that more qualified leads and accounts are routed to the sales team and engaged throughout the conversion process.
- Demand Expansion: Achieve year-over-year sustained revenue growth by focusing on the customer lifetime value. You will map out the Customer Journey to know how to engage them along every step and what content and channels will be most effective to do so.
Want to Build Your Demand Center?
Download NowBy following the three disciplines in the Demand Center, there’s no limit to how much value you can generate. Your team will become heroes within your organization, driving greater brand awareness, increased sales and revenue, and a seamless customer experience.
BDO Digital, Demand Generation Group, can help you ensure you have the best people, technology, data, and analytics in place — all working together in an optimized way that supports your Demand Center.