Close the Data Gap in Your Demand Funnel

You need as much data as possible about your leads and prospects. With complete data, you can fine-tune and target messaging and content, which leads to higher conversion rates. But you don’t want to scare leads away with long field-heavy forms or follow-up questions.

DemandGen’s Data Enrichment Service helps you fill the data gap and optimize lead management processes, such as lead scoring, routing and segmentation. Through partnerships with leading data vendors, including LeadSpace and ReachForce, we do the heavy lifting, helping you fill in the missing blanks and ensure your data enrichment goes smoothly.

DemandGen’s Data Enrichment Service:

• Gives you peace of mind that you have the most accurate data
• Improves lead scoring and conversion predictability
• Improves lead routing and segmentation with additional, up-to-date firmographics
• Takes the burden of filling out long forms off of customers and prospects

The Data Enrichment service can be applied continuously in the background, to ensure your database is always up-to-date and as complete as possible, or on a batch update basis. The solution integrates with major lead management solutions via built-in APIs.

DemanGen facilitates an agreement between you and our data vendors, then works closely with the vendor to ensure implementation meets your unique requirements and goes off without a hitch.

For more information about the service, download our datasheet.