Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different…
Campaign Planning, Strategy, and Execution in 5 Steps
Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are…
DemandGen Radio: How to Operate as a Lean Marketing Team
Sheena Christensen joins the podcast to talk about her journey into her role as Marketing Manager and the initiatives she…
5 Questions to Ask When Deciding Whether to Hire or Outsource Campaign Execution
Most marketing teams are constantly inundated with neverending (and urgent) email campaign requests. Campaign specialists can feel like they’re playing…
4 Tips for Setting Achievable Marketing Goals — and Meeting Them
The new year brings new opportunities, new perspectives, and New Year’s resolutions. Something about hitting reset on the calendar gives…
Outsourcing Email Campaign Execution: Let Someone Else Do the Heavy Lifting
Whenever I ask marketers what their favorite thing about putting together an email campaign is, they always tell me it’s…