Whenever I ask marketers what their favorite thing about putting together an email campaign is, they always tell me it’s…
Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign…
HomeAway Partners with DemandGen to Expand Growing Campaign Execution Need
SITUATION In 2014, HomeAway’s marketing team needed campaign execution support to keep up with an increasing number of global…
Campaign Process Optimization: A Deep-Dive into Key Success Factors
Imagine you’ve been asked to plan and execute a new campaign around your company’s key initiative. It’s a big campaign…
Take Aim at Campaign Success: Leverage your data to improve results
What one thing can improve the success of your campaign? Targeting the right audience. Slicing and dicing who will receive…
Three Phases of DemandGen Campaign Execution Services
As a valuable extension of your marketing team, DemandGen delivers Campaign Execution Services. Our team of certified marketing technology and…