Most marketing teams are constantly inundated with neverending (and urgent) email campaign requests. Campaign specialists can feel like they’re playing…
4 Tips for Setting Achievable Marketing Goals — and Meeting Them
The new year brings new opportunities, new perspectives, and New Year’s resolutions. Something about hitting reset on the calendar gives…
Outsourcing Email Campaign Execution: Let Someone Else Do the Heavy Lifting
Whenever I ask marketers what their favorite thing about putting together an email campaign is, they always tell me it’s…
Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign…
HomeAway Partners with DemandGen to Expand Growing Campaign Execution Need
SITUATION In 2014, HomeAway’s marketing team needed campaign execution support to keep up with an increasing number of global…
Campaign Process Optimization: A Deep-Dive into Key Success Factors
Imagine you’ve been asked to plan and execute a new campaign around your company’s key initiative. It’s a big campaign…