The best-kept secret of all marketing campaigns? It is easier than you may think. You must know where you’ve been…
You Should Be Using an SLA for Your Marketing Campaigns (If You’re Not Already)
“Why is it going to take 3 days to send out this simple email to my prospect list?” Most campaign…
From Idea to Inbox: Optimize Your Entire Campaign Planning and Execution Process Across 5 Core Areas
Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different…
Campaign Planning, Strategy, and Execution in 5 Steps
Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are…
DemandGen Radio: How to Operate as a Lean Marketing Team
Sheena Christensen joins the podcast to talk about her journey into her role as Marketing Manager and the initiatives she…
5 Questions to Ask When Deciding Whether to Hire or Outsource Campaign Execution
Most marketing teams are constantly inundated with neverending (and urgent) email campaign requests. Campaign specialists can feel like they’re playing…
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