Let’s face it. We have all had a project or three that, once turned over to the requester for approval,…
Building the Right Digital Marketing Team to Properly Manage the Kingdom
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives….
Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow…
Inbound Campaign Lead Tracking Exposes Those Elusive “Connecting Dots”
If you dread the weekly executive meeting, I bet I know why. It’s easy for Sales to report on results,…
What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to…
Did You Know? Campaign Execution Help is Here
You probably know about DemandGen’s lead nurturing and lead scoring services; you may know how we help companies drive greater effectiveness…