Do you happen to be in the Big Apple this week? If so, join us for an exclusive VIP event…
4 Tips to Exceed Client Expectations: It’s About the Experience
This September will mark my seven-year anniversary with DemandGen. As Director of Services Operations, I lead the project management team…
Happy 4th of July from DemandGen
From all of us here at DemandGen, we wish you a fun and event-filled July 4th! Be sure to celebrate…
Prove Your Success: Build a Marketing Analytics Dashboard
B2B marketing organizations benefit in numerous ways from creating and using a marketing analytics dashboard. A well-constructed dashboard with up to date…
DemandGen Radio: The 5 Principles of Successful Lead Management
In this episode, I share the key principles of successful lead management from my book Manufacturing Demand which now has…
Knowing What to Look for: Key Metrics for Evaluating Your Marketing Automation Efforts
You’ve found a marketing automation tool that suits your needs. You’ve ensured the necessary process and expertise are in place…
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