David Lewis was fortunate to discover Leadspace shortly after he founded DemandGen in 2007 when their Founder Amnon Mishor was on a fund-raising trip to Silicon Valley and he asked if David could meet-up to get his advice on their predictive platform for prospect building and scoring. With the predictive category still in its infancy, David was excited to get a look at the platform and find out how Amnon’s expertise in developing systems for the Israel Military Intelligence Division could be turned into AI to help marketers find prospects (versus terrorists). Since then, Leadspace and DemandGen have developed a successful partnership based on helping mutual clients with the successful adoption of their platform. On this episode, David invites Leadspace CEO Doug Bewsher to discuss a number of topics including:- As a CEO, and former CMO, what advice would he have for his former self in marketing
- Why is Google AdWords such a big part of the marketing mix
- What do CMO’s [really] need to know about analytics
- His thoughts on the current state of AI in marketing
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: How to Implement a Lead Scoring System.
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