The best-kept secret of all marketing campaigns? It is easier than you may think. You must know where you’ve been…
From Idea to Inbox: Optimize Your Entire Campaign Planning and Execution Process Across 5 Core Areas
Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different…
Campaign Planning, Strategy, and Execution in 5 Steps
Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are…
Registration Form vs. Email Address: Which Is Best as a Call to Action?
Over the past few years, a number of clients have asked us to include a mailto link within an email…
List Size: It’s Quality, Not Quantity
Sometimes we’re in such a hurry to meet a deadline that we keep our messaging general in an attempt to…
Outsourcing Email Campaign Execution: Let Someone Else Do the Heavy Lifting
Whenever I ask marketers what their favorite thing about putting together an email campaign is, they always tell me it’s…