As an Account Director at DemandGen, I’m the primary liaison with clients and serve as the “quarterback” for the internal…
Take Aim at Campaign Success: Leverage your data to improve results
What one thing can improve the success of your campaign? Targeting the right audience. Slicing and dicing who will receive…
Case Study: LexisNexis Watched Email Open Rates Soar to Nearly 45%
SITUATION LexisNexis Group provides computer-assisted legal research for its clients, as well as business research and risk management services. The…
Managed Services Put You in the Driver’s Seat
You have a fixed head count, but you need the capacity to produce more outbound campaigns. Perhaps product marketing wants…
Marketing Automation and Outsourced Campaign Execution
Marketing Automation and Outsourced Campaign Execution: Streamlining campaign process to results You’ve worked hard to put together the marketing automation…
How to Handle the Project Black Hole
Let’s face it. We have all had a project or three that, once turned over to the requester for approval,…