The marketing operations role has evolved over time from simply being a function responsible for technology onboarding and enablement into…
DemandGen Radio: Building a High-Performance Revenue Generation Machine
Sonnia Hove is a true agent of change and, in this episode of DemandGen Radio, she talks about some of…
Marketing Now Needs a Data Operations Function
Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality…
Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and…
DemandGen Radio: How to Lead a Marketing Operations Team
If you met Scott Berns, you’d immediately think “this is a great guy.” Although he runs marketing operations for the…
Making Marketing Heroes: Closing the Modern Marketing Skills Gap
Remember when marketing was mainly responsible for managing in-person events, posting new content on the website, developing print materials and…