Sales and marketing operations are overlapping more and more these days and these two functions are now uniting to become what’s known as revenue operations. Brian Knaupe, Sr. Director Revenue Marketing at NetApp, joins the DemandGen Radio podcast to talk about his prior experience in both sales and marketing operations roles and how his background has prepared him to lead up a revenue operations team. Listen as David and Brian talk about the top skills needed to succeed in an operations role, why revenue operations is now an essential function, and how to unite both sales and marketing.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: The D3 Methodology: Building Strategic and Technical Skills.