It’s vital for marketing executives, marketing operations professionals, and demand generation marketers to provide an overall vision that explains what marketing needs to do within their organization to maximize revenue. A great way to do this is by using The D3 Methodology for B2B marketing that we unveil in this episode.
In episode 3 of this series, David Lewis and Carlos Hidalgo talk about the importance of building both strategic and technical skills for yourself and for your team. Tune in to learn how to align skillsets with your evolving tech stack, how to build up your expertise, and why having the right amount of strategic and technical skills on your team is essential for driving revenue.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: How to Remove Friction in Marketing ft. Roger Dooley.