Have you ever taken a look at the usage data and metrics in your recently rolled out MarTech solution and…
The Importance of Marketing Technology in 2021 — and How to Ensure Your Stack Is Up to the Challenge [Guide]
Just 12 months ago, no one expected that they would have to completely reevaluate their go-to-market strategies and redefine their…
Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand…
How Much Should You Invest in MarTech?
“How much should I budget for a MarTech acquisition?” I have been getting this question quite a bit recently —…
Ever Meet a Salesperson Who Loved Their Marketing Team? You Have Now
I joined DemandGen in 2017 and, as a salesperson, I’ve figuratively died and gone to heaven. Before working at DemandGen,…
Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow
Whether you’re just starting out, you’ve been doing this for a while, or you’re onboarding a complex marketing automation (MA)…