PFL’s Tactile Marketing Automation® (TMA®) works with digital channels to create an amazing customer experience, even before someone is a…
7 Essential Marketing Technology Categories: How’s Your Stack Looking?
Creativity-driven marketing has been a central driving force behind brand marketing for years. Creative theory and concepts, I believe, categorize…
What is the Role of Strategy in Marketing Technology?
The very nature of marketing today demands a heavy focus on tactics. Over 3,000 marketing messages a day target your…
Maximizing Your Content Exposure: BrightInfo
When you discover something great, like a new coffee shop or a scenic hiking trail, it can pose an interesting…
“State of the Union Address” on the Oracle Marketing Cloud Solution
Watch the replay of an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin…