“Human behavior flows from three main sources: desire, emotion, and knowledge.” Greek philosopher Plato is our oldest (albeit unintentional) B2B…
Humanizing Your Data: Turn 1s and 0s into a Human Connection
The competition for your prospects’ mindshare has become more and more intense over the past several years. I’m not only…
Improve Your Data, Improve Your Customer Experience: 6 Steps to Reach Data-Driven Marketing Nirvana
Over the past few years, there’s been a huge push for marketers to create a more holistic and seamless customer…
DemandGen Radio: An interview with Mark Godley, President of LeadGenius
Mark Godley, President of LeadGenius, has been in the lead database and lead generation market for a good majority of…
Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate…
Keep Your Data in Check: Routinely Analyze your CRM and MAP Data Objects
You probably check your car’s tire pressure and oil level occasionally; most drivers have learned that under-inflated tires can cause…