Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much…
3 Types of Data that Help you Make Meaningful Connections with Prospects
As the competition for consumers’ mindshare continues to intensify, attracting and converting new business requires more than a well-planned marketing…
Out with the Old, in with the New: 9 Questions Your Data Retention Policy Must Answer
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more…
Dirty Data: What Is It Costing You?
Data hygiene may not be the most exciting topic, but its impact on your bottom line can be riveting —…
The California Consumer Privacy Act: Tips for Getting Started — and Why You Should Welcome It with Open Arms
The California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1, 2020. If you’re not ready, you’re…
Do You Know What Dirty Data is Costing You?
Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps companies…