Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you…
A/B Testing: What, Why, and How
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of…
Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When You’ve Started to Lose Hope
If we take anything away from the Great Resignation, it should be this: employees have reached a breaking point where…
Bracing Your Marketing Team for the Great Resignation
If your workplace hasn’t been hit yet (or hit hard) by the Great Resignation, count yourself extremely lucky. Then, brace…
3 Helpful Tips for Managing Creative Marketing Projects That Result in More Fun (and Fewer Headaches)
There has been an exponential increase in digital marketing projects and digital transformation initiatives in recent years, especially as many…
The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building…
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