For many of us, key performance indicators (KPIs) can be intimidating. We associate them with performance reviews, quarterly business reviews,…
Lead Gen vs. Demand Gen: What’s the Difference and Why Should You Care
Prospects, pipelines, and demand funnels, oh my! Marketing lingo continues to evolve, often causing confusion among marketers — even within…
6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape
We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues…
How to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard,…
BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in Its Newest Release
Over the past year and a half, almost every demographic has relied even more heavily on technology to remain in…
5 Tips to Accelerate Lead Response Times
Picture this: You’re in the market for a new car, so you do a little research online and browse some…
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