Few marketers are leveraging AI as much as Byron O’Dell and his team at IHS Markit. In this episode, Byron…
[Webinar] Using Video Content to Generate, Engage and Convert More Leads
How do you embrace video in a way that truly scales and is tightly aligned with your content marketing, digital…
DemandGen Radio: Career Lessons From an Accomplished CMO
Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of…
DemandGen Radio: Creating Customers with Word of Mouth
Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to…
DemandGen Radio: How a $6 Billion Company Undergoes Digital Transformation
Dana Stirk joins the show to talk about how Booz Allen Hamilton, a $6 billion dollar company, has been undergoing…
The Growing Role of Online Reviews in Influencing B2B Purchase Decisions
Over the past decade, purchasing processes have been entirely transformed. We now live in an era where customer reviews carry…