Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to…
DemandGen Radio: How a $6 Billion Company Undergoes Digital Transformation
Dana Stirk joins the show to talk about how Booz Allen Hamilton, a $6 billion dollar company, has been undergoing…
The Growing Role of Online Reviews in Influencing B2B Purchase Decisions
Over the past decade, purchasing processes have been entirely transformed. We now live in an era where customer reviews carry…
DemandGen Radio: Leveraging Feedback to Build Strong Relationships
As a leader, it’s important to build strong professional relationships and have a team that is willing to go into…
DemandGen Radio: Embracing Change and Digital Transformation
Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By…
Happy Holidays from DemandGen
As the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped…