Webinars are universally accepted as a mainstay of B2B lead generation marketing programs. Their ubiquity, however, means that marketers need…
Getting Personal: 5 ways AI Is Humanizing How Marketers Engage with Customers
Marketing has become a data-driven discipline in recent years — so much so that some feel the human element has…
Focus on These 3 Things to Effectively Manage Change in Your Organization
When’s the last time your organization undertook sweeping change and everyone was excited to be active participants in a successful…
Flex Marketing: A New Model for Maximizing Marketing Spend
Erich Ziegler managed a $320 million marketing budget when he worked for Netflix. Needing to optimize that budget and ensure…
The Importance of Cultural Fit When Choosing the Right Business Partnership
Digital transformation is no longer a matter of just purchasing a MarTech solution and calling it a day. Continuous improvements…
DemandGen Radio: Applying B2C Influencer Marketing for B2B
Danielle Wiley, CEO of Sway Group, joins the latest episode of DemandGen Radio to talk about influencer marketing and how…