For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an…
Staying Out of Email Jail: Follow These Best Practices for Avoiding Spam Filters
About 25% of email marketers count deliverability as their main barrier to effective marketing. Internet Service Providers are fighting an…
3 Steps for Successful A/B Testing: Start Small and Just Do It
When I ask clients if they’ve considered doing some A/B testing with their email campaigns, they often tell me they…
Break the Curse of the Batch and Blast
Oh, the batch and blast. One of those necessary evils that every marketing team must contend with, but also one…
Registration Form vs. Email Address: Which Is Best as a Call to Action?
Over the past few years, a number of clients have asked us to include a mailto link within an email…
Text Emails: The Black Sheep of the Email Marketing World
HTML emails are what marketers think about when they think of email marketing. We build them, we send them, and…