During the latest episode of DemandGen Radio, David Lewis had the pleasure of interviewing DemandGen’s own Tom Svec, Director of…
Lead Scoring: 3 Implementation Options in Eloqua
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that…
The Technical Manager: Managing Both People and Technology
I began my career 18 years ago in a technical marketing operations role, so I’ve always been heavily involved with…
3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape…
Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying…
The Magic of Simplicity: Revisiting the KISS Principle
You’ve heard of the design principle KISS: “Keep It Simple Stupid” or “Keep It Short and Simple.” Did you know…