During the latest episode of DemandGen Radio, David Lewis had the pleasure of interviewing DemandGen’s own Tom Svec, Director of…
Lead Scoring Model in Eloqua: 3 Implementation Options
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that…
When Your Product Is Your People: 3 Key Principles for Building a World-Class Services Team
I spent the first two decades of my career as a technology practitioner. Today, I’m a builder of a world-class…
Tetris and the Highly Skilled Team
Remember Tetris, the sixth best-selling Nintendo Entertainment System video game of all time? The objective of the game is to…
The Technical Manager: Managing Both People and Technology
I began my career 18 years ago in a technical marketing operations role, so I’ve always been heavily involved with…
3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape…