During the latest episode of DemandGen Radio, David Lewis had the pleasure of interviewing DemandGen’s own Tom Svec, Director of…
Lead Scoring: 3 Implementation Options in Eloqua
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that…
Tetris and the Highly Skilled Team
Remember Tetris, the sixth best-selling Nintendo Entertainment System video game of all time? The objective of the game is to…
The Technical Manager: Managing Both People and Technology
I began my career 18 years ago in a technical marketing operations role, so I’ve always been heavily involved with…
3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape…
Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying…