The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper…
On the Road to Lead Management Utopia? Don’t Take Any Shortcuts
I’ve worked with a number of organizations that were in a rush to get to the end goal as fast…
5 Things That Don’t Belong in Your Lead Scoring Model
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the…
What’s Your Dirty Data Actually Costing You?
Data hygiene may not be the most exciting topic, but depending on how good a job your organization is doing…
6 Things To Do NOW (to prepare for effective Lead Scoring in the future)
In a recent blog post, a fellow Account Director here at DemandGen, Angela Najab, talked about how to break your…
How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes…