Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to…
Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper…
On the Road to Lead Management Utopia? Don’t Take Any Shortcuts
I’ve worked with a number of organizations that were in a rush to get to the end goal as fast…
5 Things That Don’t Belong in Your Lead Scoring Model
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the…
What’s Your Dirty Data Actually Costing You?
Data hygiene may not be the most exciting topic, but depending on how good a job your organization is doing…
6 Things To Do NOW (to prepare for effective Lead Scoring in the future)
In a recent blog post, a fellow Account Director here at DemandGen, Angela Najab, talked about how to break your…