Consumers are bombarded with marketing messages – some relevant, most not. Whether a consumer reacts to seeing an ad, email,…
Strengthen your Demand Factory’s Foundation with Segmentation and Lead Nurture Frameworks
You know the drill: the all-day workshop in a conference room with whiteboards and stale coffee to discuss a “framework”…
When Looking to Improve Campaign Results, Look to Your Segmentation First
You’re probably familiar with the 40-40-20 rule for direct marketing: a campaign’s success is 40% due to the right mailing…