You know the drill: the all-day workshop in a conference room with whiteboards and stale coffee to discuss a “framework”…
Getting to Meaningful Metrics: How Frameworks Underlie Your Ability to Measure Your Effectiveness
Don’t worry, I’m not going to talk about the “frameworks” that typically come out of the all-day strategy workshop with…
Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate…
Optimization is more than just a bag of tactics. . .you’ve got to have a process
I’ve worked with a large variety of clients at different stages of maturity in using marketing technology. One of the…
When Building Your Campaigns, Don’t Forget About The Reporting
It’s a scenario that I’ve seen countless times. A well thought out campaign has just been started or has run its…