Enjoy this guest post from our friends at Kwanzoo.
Today’s typical demand generation process:
- Drive prospects to website landing pages (powered by marketing automation).
- Get prospects to fill out a long form, in exchange for a content offer or asset.
- Send out nurturing emails to engage prospects and score leads until they are sales-ready.
The World Has Changed
As B2B marketers, however, you now need to deal with:
- A proliferation of marketing channels: Your prospects are everywhere, and you need to engage and convert them, wherever they are.
- Your prospects are not paying attention: You need new engagement tactics. You also need to personalize your content, offers and messages, all the way down to the individual.
- Too many silos/channel specific systems: From marketing automation to CMS, partner emails to Facebook, display ads to mobile, you need to run campaigns across more channels, while reusing campaign assets, to maximize resources & lower costs.
We provide an entirely new approach to demand generation, using smart, interactive marketing and ad units, with in-banner lead forms, polls, mini surveys and social promotions that run across channels.
Capture and nurture leads everywhere. No landing pages needed! Generate up to 5 times the lead conversions directly on website, paid media, social, partner and mobile placements! Bring rich media into email too, and increase email engagement and conversions by 30% or more.
(Click graphic to enlarge)
Generate more qualified leads at the Top of the Funnel:
- Capture more leads with in-banner lead forms
- Personalize messages using IP and relationship data
- Deliver the right message using A/B testing
- Engage users everywhere, from email to mobile
Nurture leads faster in the Mid and Lower Funnel:
- Segment prospects with polls and surveys
- Augment profiles in marketing automation or CRM
- Nurture leads faster across channels (not just emails)
Kwanzoo integrates with Eloqua, Marketo, and Salesforce, and is pleased to be working with DemandGen to bring you the latest innovations in multi-channel demand generation.