With the list of Marketing Technology (MarTech) vendors at 3,874 and growing, building a best-in-class marketing stack that meets your unique needs as an organization is a formidable task. You must consider many factors: what’s currently working, where the gaps exist, what vendors to choose and whether to employ third-party agencies to help implement and optimize your tools and systems. This whitepaper provides some proven best practices for evaluating and deploying new technology solutions for your technology stack. You’ll learn the importance of leading with a solid strategy for planning technology investments, and come away with important questions to ask when vetting technology vendors and agencies.
This whitepaper provides some proven best practices for evaluating and deploying new technology solutions for your technology stack. You’ll learn the importance of leading with a solid strategy for planning technology investments, and come away with important questions to ask when vetting technology vendors and agencies.
Check out more of DemandGen’s resources on how to build and choose the right MarTech Stack.
Kurian Joseph says
In digital marketing world there is a wide range for marketing technology tools that helps us to grow ahead. Marketing technology tools makes things easier. For content we got Buzzsumo, grammarly etc tools. For Design we have Lumen 5, stencil etc tools. For HTML we have litmus, inkbrush. For email marketing we have Mailchimp. For Seo we have Href, rankwatch, Keyword Planner etc. For analytics we have Google analytics. For social media we have Socio advocacy, bitly, For project management we have slack, google drive etc tools. All this tools plays important role in the digital marketing world.