Best Practices for Evaluating and Building Out Your MarTech Stack

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With the list of Marketing Technology (MarTech) vendors at 3,874 and growing, building a best-in-class marketing stack that meets your unique needs as an organization is a formidable task. You must consider many factors: what’s currently working, where the gaps exist, what vendors to choose and whether to employ third-party agencies to help implement and optimize your tools and systems. This guide provides some proven best practices for evaluating and deploying new technology solutions for your technology stack. You’ll learn the importance of leading with a solid strategy for planning technology investments, and come away with important questions to ask when vetting technology vendors and agencies.

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Best Practices for Evaluating and Building Out Your MarTech Stack

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