Have you ever taken a look at the usage data and metrics in your recently rolled out MarTech solution and…
Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership
You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish,…
The California Consumer Privacy Act: Tips for Getting Started — and Why You Should Welcome It with Open Arms
The California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1, 2020. If you’re not ready, you’re…
MarTech Mishaps: What Happens When You Buy First, Ask Questions Later
If you’ve ever been part of a MarTech software implementation that went sideways, or that didn’t see the results your…
Make Building a Stellar Partner Relationship One of Your New Year’s Resolutions
As my hometown prepared to host the supermoon on January 1st, I spent the hours identifying how to turn my…