The very nature of marketing today demands a heavy focus on tactics. Over 3,000 marketing messages a day target your…
Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
BDO Digital’s D3 methodology is a holistic model for driving growth through high performance demand generation. What exactly does that…
5 Key Takeaways from “How Optimize Your MarTech Stack to Drive Cost Savings”
If you are tasked with doing more for your company with fewer resources, taking a close look at your marketing…
Strengthen your Demand Factory’s Foundation with Segmentation and Lead Nurture Frameworks
You know the drill: the all-day workshop in a conference room with whiteboards and stale coffee to discuss a “framework”…
Getting to Meaningful Metrics: How Frameworks Underlie Your Ability to Measure Your Effectiveness
Don’t worry, I’m not going to talk about the “frameworks” that typically come out of the all-day strategy workshop with…
Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate…
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