I’ve worked with a large variety of clients at different stages of maturity in using marketing technology. One of the…
When Building Your Campaigns, Don’t Forget About The Reporting
It’s a scenario that I’ve seen countless times. A well thought out campaign has just been started or has run its…
When Looking to Improve Campaign Results, Look to Your Segmentation First
You’re probably familiar with the 40-40-20 rule for direct marketing: a campaign’s success is 40% due to the right mailing…
A True Lead Management Framework is More Than Just a “Funnel”
Among all of the different technology options, channels, tactics and strategies, a key tool for any company seems to fade…
Is Lead Nurturing Working For You? Why a Regular Nurture Audit can Provide Actionable Insights
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to…
Make Your Customers Feel Welcome in Every Room of Your Company’s House
Historically, Marketing, Sales, Customer Service, and IT have operated as single rooms with closed doors (and soundproof walls). That’s because…