You’ve probably heard the phrase “everything old is new again”: look at how popular culture has recently been celebrating fashion…
Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code
If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do…
New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce Integration App
Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed…
Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way…
Speed to Lead: Fast-Tracking Your Sales Forms
The hotter the lead, the better your chance of a sale, right? Statistical experts have actually quantified that bit of…
Beneath the Surface of Marketing Automation App Development
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile…